At Understanding Content, our goal is to help you understand how to use content to advance your goals, whether you want to increase sales for your business, improve relations with existing customers, or simply build up an audience.

Millions of new pages are published on the web every single day; if you want to stand out, then you need to know how to make yourself into an authority your users know, like, and trust. If you can become their trusted advisor, when they’re ready to make a decision, you’re the one they’re going to turn to.

It’s not something you can do in an afternoon, but it’s not rocket science, either.  If you’re passionate about something, you can do this. All you need is the willingness to put yourself out there, and we’re going to show you how to do it. We’ll explain the concepts that you need to know, such as sales funnels and audience temperatures, and show you ways to organize your content efforts for maximum effectiveness. We’ll also talk to you about more nebulous subjects, such as finding your voice.

And we’ll do it all with straightforward articles, webinars, tutorials, and classes that won’t make your head spin.

We’re still putting the finishing touches on the site, but besides our blog, which is filled with hard core info that you can put to use right away, look for content that teaches you about the non-touchy-feely parts of content, of marketing, and of Making Things Happen.