Understanding Content – If your content's not useful, it's useless

Understanding Content

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

ABOUT

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

WEB DESIGN

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

VIDEO PRODUCTION

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

COMPANY ANALYSIS

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BRAND CREATION

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

STRATEGY PLANNING

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

GRAPHIC DESIGN

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Blog

How to write a tutorial: the ultimate guide

People look to tutorials to solve problems, and it’s no accident that as the front door to all the information about everything, the internet has literally billions of tutorials of one sort or another. (Seriously. Google “how to” and you’ll

by : Nick Chase

How to be ready for content marketing in 2017

To make it through 2017 without getting swamped, you’re going to have to be prepared; here’s what to expect when it comes to the content marketing climate.

by : Nick Chase

Roadmap or atlas? 5 ways to provide context to your how-to readers

When you create how-to content, you must go out of your way to provide context for the user. Remember, if they knew everything you know, they wouldn’t be consuming your content.

by : Nick Chase

Why you give away content that helps people

The idea of giving away content seems strange, especially if you’re selling content, but there are lots of reasons it’s to your advantage.

by : Nick Chase

How to create a persona

Personas are important because they let you know who you’re talking about and what’s important to that person. How are you going to “enter the conversation that’s already in their head” if you don’t know what that conversation is?

by : Nick Chase

It’s not me, it’s you

If you’re going to write truly useful content, it’s not about you. It’s about your audience.

by : Nick Chase